The practise of saying X for a short brief came when screenwriters of Hollywood used to brief their directors on the X. It later evolved into a form of lobbying in the X hence earning the name.
The timeframe of a general X ride, 45-60 seconds, was usually all it took these screenwriters to lobby the directors to hire them hence delivering a powerful, impactful message.
General Catalyst, a venture capitalist company based out of America, literalised this word so that people could actually deliver Xs, but be much more comfortable with the chairs.
X?
elevator pitch!
ReplyDeleteElevators (lifts). Elevator Pitch. General Catalyst introduced cushioned seats so that people could deliver the pitch while being seated
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