The term X was introduced by British evolutionary biologist Richard Dawkins in 1976 in his book The Selfish Gene. Dawkins, a fellow of New College, Oxford, is widely known for his work in evolutionary theory and his outspoken atheism. He later became internationally recognized for The God Delusion and his documentary The Root of All Evil?, which critiqued religion. His introduction of X aimed to describe how cultural information spreads in a manner analogous to genes.
X refers to any unit of cultural transmission, ideas, symbols, practices, that replicate and evolve by being passed from person to person through imitation or communication.
Today, X is commonly used in both academic and online contexts. Its popular usage has grown with digital platforms, especially social media, where over 90% of viral trends and content can be classified as forms of X. It has become central to discussions on culture, media, and digital communication.
Id x
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