in march 2018, KFC, “Kentucky Fried Chicken”, ran into a supply problem in the UK, after switching its delivery contract to a new problem.
Because of this, several outlets closed or even permanently shut down in the UK, and KFC was suffering deep losses.
To control the backlash from its customers, KFC issued a playful public apology.
It rebranded, for about a month, all its packaging in the UK, to a symbolism of “Sorry, we screwed up”
This gained praise for its honesty and creativity and placated the situation.
What did KFC do, just a small re-arrangement, to win customer’s hearts?
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